….Anyway.

So, I published the post and that was it. Boom! A couple days later, I checked my logs and noticed the traffic was through the roof? Wow! …Strange, I thought. I Googled it and found I was about midway through page 3……no man’s land. (the plot thickens….)

I checked a little deeper through my hosting company for the referrers and found that it was, in fact, Google. What’s going on here, I thought?

Traditionally, page 3 was not much better than page 500 in Google. In other words, …search oblivion…

Then, as I was pushing my son on a swing today, I started thinking about my own search patterns. If I search for a “review” on something – say a running shoe, I don’t want to read Runner’s World or Runner or Running Times or anything – I want to read Jane Pocahontas Smith from Poughkipsee, Arkansas and what her experience was… I want absolute honesty. I want to know if they hurt her feet. I want her to mispell basic werds. I want to see her fat, disgusting callouses. I want to see her sweaty bib numbers. I don’t want ads. I don’t want someone paid to review it. I don’t want glossy pictures. In fact, I’ll now routinely skip over everything on the first page looking carefully at the URLs to discern whether they are big name companies – or little name, terd blogs – like “hobbub” and I’ll read accordingly.

Apparently, I’m not the only one.

In any event, this has a couple important implications: (1) people are changing the way they search for products, and (2) Google isn’t returning the correct results…..for “reviews” at least.

 Wise Man Say, “People Smarter Than You Think!”